[EVENT] FRISIAN FLAG PUREFARM COCONUT DELIGHT


On the 27th September 2016 evening, Frisian Flag had a launching event to present their new innovation Frisian Flag Purefarm Coconut Delight, the first in Indonesia, milk with coconut flavor. For people who haven't tried, they must have thought it tasted like coconut milk. But it's totally different, this was so good especially in cold. Frisian Flag Purefarm Coconut Delight is made from a unique combination of the benefit of milk, containing 7 vitamins and 3 minerals combined with the fresh taste of coconut.
The unique combination of milk and coconut make a delicious and healthy drink, also help body to stay fresh and vibrant for daily activities. Frisian Flag Purefarm Coconut Delight now be obtained consumers throughout Indonesia since early September 2016, ready to drink with the type UHT 225 ml size. This is so pratical and easy to be consumed anywhere and everywhere. Let's drink milk !












The event located at The Glass House, Ritz Carlton Pacific Place 8th Floor. I came in to event, toward to registration desk and they draped flowers on me, such a warm welcome. So many press and media there to cover the event. Hosted by Omesh and the event began with dancing girl in blue dress with flowers. They were Andrew F. Saputro, Head of Corporate Affairs Frisian Flag Indonesia, Felicia Julian, Marketing Director Frisian Flag Indonesia, Sri Megawati , HR Director Frisian Flag Indonesia and Jonathan Setiadi, Head of Marketing RTD Frisian Flag Indonesia, made officially start with milk toast.








From left to right : Andrew F. Saputro, Head of Corporate Affairs Frisian Flag Indonesia, Felicia Julian, Marketing Director Frisian Flag Indonesia, Sri Megawati , HR Director Frisian Flag Indonesia and Jonathan Setiadi, Head of Marketing RTD Frisian Flag Indonesia.

Speech by Felicia Julian , Marketing Director of Frisian Flag Indonesia


"Frisian Flag Indonesia is committed to deliver the benefit of milk at every stage of consumers life , and for that we are always innovating so that the benefit of milk can be enjoyed by all ages. We are very proud of the presence of Frisian Flag Purefarm Coconut Delight in a large family Frisian Flag Indonesia and hope to provide more options and a unique experience to enjoy milk, especially for young consumers, 'said Marketing Director of PT Frisian Flag Indonesia, Felicia Julian.

Psychologist Dra Retno D. Purbo, Jonathan Setiadi, Head of Marketing RTD Frisian Flag Indonesia, YouTube celebrity, GAC (Gamaliel Audrey Cantika), and Edo Huang, a designer playing cards Indonesia (left to right) discussed the importance of continuing the habit of drinking milk for help the youth Indonesian people or the Yanks run their daily lives who are super busy.




The unique coconut delight flavor provide extraordinary sensation of freshness, a smart choice to refresh the spirit and get ready to challenge the world, "said Head of Marketing PT Frisian Flag Indonesia, Jonathan Setiadi. Good habit of drinking milk to be continue when growing up as adult-young still need to meet the nutritional requirements and nutritional content of milk has various natural health benefits. Mental and physical health can be obtained by applying a healthy ,active lifestyle and regular exercise, drink milk regularly to avoid the risk of illness in old age.





"These figures appear to the uniqueness that is very inspiring for young people. As the uniqueness offered by Frisian Flag Purefarm Coconut Delight, ideas and inspiration to their success like that is refreshing. This is the spirit we wanted to bring freshness through the Frisian Flag Purefarm Coconut Delight, made to drink milk every day into a pleasant ritual, "said Jonathan.


Frisian Flag Indonesia's approach to engage young consumers who happy to drink milk based on findings about consumption of milk consumers aged 13-29 years who tend to decrease. Based on Usage & Attitude Studies 2011, consumers aged 13-20 years consume only 11 liters of milk per capita per year, and only 4 liters per capita per year for ages 21-29 years. Indonesia itself generally have high levels of milk consumption is low among the countries in Southeast Asia, which is 12 liters per capita per year; still far below Malaysia (39 liters); Vietnam (20 liters); even Thailand (17 liters). (Source: Nielsen Data Bill (non-projected), 2014).





Milk contains natural nutrients that the body needs. Milk also serves an anti-oxidant to maintain the body's defense mechanism against various diseases and maintain good health. Health is a key point in life, particularly for consumers aged 18-30 , known as the Yanks or the age group of young-adulthood-productive generation which seeks to pursue a dream and answer the challenges of life.


Now, let's enjoy the party and the party ended with performance from GAC ( Gamaliel Audrey Cantika ).





















To invite young Indonesian people to try the unique taste of Frisian Flag Purefarm Coconut Delight, Frisian Flag Indonesia held a series of activities including social media with the hashtag #KEPOINRASANYA. Follow their activities in @SusuCairFrisianFlag Instagram and Twitter accounts @SusuCairFF. Let's drink milk again !


Febriani
Follow Instagram  @ninifebriani
*all photos courtesy by Febriani Djunaedi, please don't use without any permission



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